Jinro soju is the world’s best-selling liquor

It’s official: Jinro soju is the world’s best-selling liquor
Which makes Korea the world’s drinking capital, obviously
By Max Kim

sojuThe most popular bottle in the world.
When we saw this on the Korean news, we blinked. Then cracked up.
The Millionaires’ Club, an England-based catalog that ranks brands, liquors and spirits, pinpointed Korea’s Jinro soju as the world’s best-selling brand of liquor, based on data collected in 2011.
The rankings are based on yearly aggregate sales in units of nine-liter cases. In order to even make it on to the list, brands need to sell at least 1 million cases a year — no easy feat.
Some 61.38 million cases of Jinro soju were sold last year, easily making it the world’s most heavily consumed brand of liquor.

The numbers

Jinro soju’s landslide victory over a long roll of better-known global liquor giants might be something of a shock: the local Korean distilled rice liquor manufacturer outsold runner-up Smirnoff vodka more than twofold, the latter falling considerably short with 24.70 million cases sold.

Lotte Liquor soju was third on the list, at 23.9 million cases.

Further down the list of 180 brands, Bacardi rum (No. 5) sold 19.56 million cases, Jack Daniel’s whiskey (No. 19) sold 10.58 million cases and Jim Beam whiskey-bourbon sold 5.86 million cases (No. 37).

 

jinro cf

The latest advertisement for Jinro soju. It’s clearly working.

 

And though we all like an underdog success story, believe it or not, this isn’t even Jinro soju’s inaugural or record-breaking win — it’s the untoppled eleventh.
What’s more, Jinro sold 75.99 million cases in 2008.
That means that based on numbers from the last few years, 2011 actually marks a new low in sales.
The reason for the dip?
As Drinks International explains in its Millionaires’ Club brochure, “Jinro suffers from being the dominant brand in a slow growth market.”

Most popular unknown liquor in the world

So what do Jinro’s eyebrow-arching numbers mean, especially considering that most people outside of Asia have never heard of the drink, let alone the brand?

Jinro doesn’t publish a breakdown of percentages of consumption by country, but does say that most of its orders come from Korea (obviously), then Japan, followed by the United States/Canada and Southeast Asia.

“As you know, there aren’t that many spirits with medium-level alcohol content,” said a Hite-Jinro representative. “That, along with the fact that Jinro’s Chamisul soju is a moderate 19 percent alcohol by volume, explains how Jinro has already made a name for itself by being substantially cheaper than other liquors.”

A bottle of soju costs around ₩1,450 (a little more than US$1) at convenience stores and around ₩3,500 (around US$3) at restaurants and bars.

The conclusion might be that the weaker and cheaper the alcohol, the better it sells — in Korea, anyway.

That and the fact that Koreans drink a lot.

Pricing aside, soju’s explosive popularity is also mind-boggling when you take the actual taste into consideration.

“Soju tastes like rubbing alcohol,” said one foreigner who declined to give his name. “I don’t know how Koreans drink it.”

Also on CNNGo: Asia’s most sinful cities 

Where to try it

Forget the fancy soju-based cocktails at Seoul’s five-star luxury hotels.

To drink soju like a local, you need to head to a tent, whether it’s an actual orange tarp or a modernized version with “booking” — single-sex groups scoping out other single-sex groups and combining parties on the spot.

Here’s where to try the world’s best-selling liquor.

Hanshin Pocha (한신포차), 407-23 Seogyo-dong, Mapo-gu, Seoul (서울시 마포구 서교동 407-23); +82 2 3143 0410

Shim Bbongs (심뽕스), 663-23 Sinsa-dong, Gangnam-gu, Seoul (서울특별시 강남구 신사동 663-23 ); +82 2 541 0270

Also on CNNGo: 5 best makgeolli bars in Seoul 

Collated by global research agency Euromonitor International and published by Drinks International, the June 2012 issue of The Millionaires’ Club can be found online at www.drinksint.com

Ungewöhnliche Eissorten


In Südkorea gibt es nicht nur leckere Gerichte in Restaurants, sondern auch viele verschiedene Eisläden die diverse Eissorten anbieten. Vor ein paar Tagen zum Beispiel waren wir im Hyundai Department Store, im 9. Stock. Dort befand sich eine Eisdiele bei der es neben den üblichen sorten wie Schoko, Vanille und Erdbeer auch interessante Kreationen wie “Käsekuchen”, “Kürbis”, “Schwarzer Reis”, “Grösteter Sesam” und “Grüner Tee” gab.
Wir haben die Sorten Reis, Sesam, Kürbis und Tiramisu probiert.
Erstere schmeckte wirklich nach Reis, ziemlich süß, wie milchreis, aber ein guter Geschmack. Sesam war wohl die beste der vier Sorten. Ich liebe Sesam. Und deswegen schmeckte mir diese Sorte auch sehr gut. Das Kürbis-Eis dagegen war nicht so mein Fall. Es war zu bröckelig und schmeckte nicht wirklich wie man sich Eiskrem vorstellt. Etwas mehr Sahne hätte der Sorte wohl gut getan. Tiramisu kannte ich schon, lecker, aber nicht umwerfend. Natürlich nicht vergleichbar mit einer frischen selbstgemachten Tiramisu.

Quelle:
Quelle: Vielen Dank an Hauke vom Korea Blog für seien tollen Eis Crem Test.
Mehr findet Ihr in seinem Korea-Blog: http://haukino.chrizz.biz/
http://haukino.chrizz.biz/2012/01/09/korea/ungewohnliche-eissorten/

Girls’ Generation’s “Gee” 74,000,000 Youtube views in American


YouTube’s most-watched Korean pop music video, Girls’ Generation’s “Gee,” has earned 74,000,000 American views alone, even though most mainstream U.S. music fans have never heard of it. The song and video – a calculated, colorful, choreographed affair that sees the nine-member girl group smiling and winking for the camera in flirty outfits as they change formations and soloists without a hitch – epitomize how Korean pop music (K-Pop for short) has been able to break language barriers and captivate a passionate U.S. audience. More recently, acts have begun turning the interest into profitable American tour stops and announcing plans to officially release music stateside. And as if to officially christen the genre’s U.S. crossover potential as an internet phenomenon, Google will host a multi-act K-Pop concert at their California headquarters on May 21st, which will be livestreamed on their YouTube Presents channel.

In the past, popular Korean acts (like BoA and Se7en) made unsuccessful American debuts likely due to the fact that they were molded by American record labels to be presented in a way they saw best to break into the notoriously difficult market.

Yet K-pop has garnered a strong following without the help of any major American backing. K-Pop is a mixture of trendy Western music and high-energy Japanese pop (J-Pop), which preys on listeners’ heads with repeated hooks, sometimes in English. It embraces genre fusion with both singing and rap, and emphasizes performance and strong visuals.

Never very racy, K-pop could easily slide into America’s Top 40 market if correctly targeted at children and teenagers. The following are the 10 acts most likely to successfully crossover to America – as long as they’re allowed to keep the same sounds and concepts that made them popular in Asia.

By Jeff Benjamin

Read more: http://www.rollingstone.com/music/lists/the-10-k-pop-groups-most-likely-to-break-in-america-20120518#ixzz1wY5ypdEy

 

Korean Drama Wisdoms by Daniel Grey

 

 

 

 

 

 

 

 

 

North Korea in dramas are progressive and surprisingly hopeful for unification (oh, and they have nuclear capabilities)

All North Korean military training segments must be based on the movie Full Metal Jacket and involve a female protagonist.

When there is a bomb in your treadmill, keep running fast even though walking will not set off the bomb,it is not dramatic

The ultimate sign of the Korean hard work (“fighting”) mentality is to wake up in the hospital with an IV

An international incident and implications of terrorism are not as important as the embarrassment of showing your panties locked in a black briefcase.

Quote: “Korea is not the only country in the world.” According to Korean Dramas: “no but is it most important!”

Tear drops are synced to fall at a dramatic crescendo of a constantly repeated soundtrack.

Dates held at designated tourist sites like N-Tower, Hangang park, gwanghwamun square, cheongaechun are destined.

The new wife will never cook well for her husband until her mother-in-law puts her through “spoiled son” boot camp.

Guy Perms are the ultimate sign of style (and not metro sexuality)

Be it king or person from high society, the most desired food is instant ramen.

Important notes and business cards have a tendency to fly off on their own.

Money and power makes you more attractive. Oh, wait. That’s just common sense.

Korean clothing designers can work without sleep and make more outfits than santas elves can make toys.

America on Green Screen is prosperous, clean, and full of Koreans that speak Konglish.

When a character drives an American car, he is obviously evil.

The ultimate sign of craziness is to throw and break your Samsung cellphone.

When someone is obviously your daughter it only takes 17 episodes to discover it.

Old rich people with stairs tend to fall down them…dramatically.

The evil guy will still be evil. Don’t get in the same car as him regardless of his promises.

Two evil people dating and trying to lie to keep up lies are still good looking but with more eye shadow.

One of the best ways to calm down if angry is to drink water in one gulp and slam down the glass.

A recent trend in death of the main character in a drama is by a mysterious shooter. Can you say sequel?

Capris with a v-neck t-shirt, fedora, and a blazer is the height of fashion according to the fashion king.

A nose bleed is a sign of cancer. If the lead character gets one they will die by the last episode.

Fashion King episode 20 proves that the K-Drama universe is confusing, angering flux.

Quote: “it is useless to dwell on the past.” Taemoo 1 day after a hit and run which sends Park Ha to the hospital.

A typical Korean Drama threesome: One rich asshole + one nice guy + one cinderella tomboy.

iPhone? What’s an iPhone?

A bow tie signifies diabolical evil or fool or diabolically evil fool.

Breaking up: “It’s not you, it’s your poor upbringing and ancient family curse & I am really a dude and your brother.

By Daniel Grey http://www.seouleats.com/

Traditionelle Koreanische Musik

The image shows a Minyo performance which represents Koreans’ emotions and daily life.
Source: National Gugak Center, Korean Traditional Performing Arts Foundation
Minyo is a type of Korean folk song created by ordinary people and transmitted by mouth over time. Rooted in everyday life, it expresses emotions and lifestyles of people.
Since Minyo reflects different lifestyles and emotions of the region, it is divided into five categories: Seodo Minyo from Hwanghae-do province and Pyeongan-do province; Gyeonggi Minyo from Seoul, Gyeonggi-do province and part of Chungcheong-do province; Namdo Minyo from Jeolla-do province; Dongbu Minyo from Hamgyeong-do province, Gangwon-do province, and Gyeongsang-do province; and Jeju Minyo from Jeju-do province. Depending on geographical location, Minyo has different characteristics and styles based on the region.

The performance repertoire contains five songs which represent regional Minyo. ‘Yukjabaegi’, a typical Namdo Minyo song, starts slowly and gains tempo gradually. ‘Jeongseon Arirang’ from Gangwon-do province is a Dongbu Minyo song and expresses melancholy and lonely emotions. ‘Monggeumpo Taryeong’ reflects the characteristics of Seodo Minyo in which notes of the middle register are widely vibrated and little twang sounds are incorporated in their vocal style. ‘Odoloddogi’, a typical song of Jeju Minyo, reflects the bright and cheerful mood of Jeju Island people working on the farm or fishing in the sea. ‘Arirang’, one of the well-structured Gyeonggi Minyo songs, does not show particular technical skills but a simple and gentle style.

Source: National Gugak Center, Korean Traditional Performing Arts Foundation

10 Best Korean Restaurants in Seoul

Heute mal in Englisch.
CNNGO hat einen tollen Artikel über die besten Koreanischen Restaurant in Seoul geschrieben.
Jeder dar gerade Seoul ist oder demnächst mal hinfährt solte den mal lesen.

10 best Korean restaurants in Seoul

We all know Korean food is good. Here are 10 Korean restaurants — with the visuals, ambience and incomparable tastes — where it’s even better
By Alex Jung 18 May, 2012

gaehwaoak

Best of’ lists are controversial, unscientific, inherently subjective and are guaranteed to result in bellyaching. But they are good for precisely this reason: they get us talking about food. In order to compile our own list, we spoke with a number of certified “foodies” – people who obsess about food about as much as we do. One of those people is Jun Kyung-woo, the co-author of best-selling book Dining in Seoul.
“The first question is: how do you define Korean food?” says Jun. “Is it the ingredients? Is it Korean because it exists in Korea? Is it what Korean people actually eat?”
Indeed, the constantly shifting topography of Korean cuisine now includes dishes like pizza topped with fried shrimp and sweet potatoes and Chinese food like jjajjangmyun (black bean noodles). Respectively, they are branded “Italian” and “Chinese” food, but are so heavily Koreanized that they would be unfamiliar to native inhabitants of those countries.
“Korean food has deep roots,” says Jun. There is a long, dynamic history that includes a certain ingredients and flavors like soy, garlic, red pepper and techniques like salting, pickling, and braising. So while an outlandish pizza might be an entirely Korean product, for this list, we are looking at food that has a long genealogy on the Korean peninsula.
That being said, our conception of Korean food isn’t narrow. We value the bowl of naengmyun from the restaurant that has operated for over three decades as much as the artfully constructed plates that filters Korean flavors through molecular gastronomy.
There is an astounding breadth to Korean cuisine. We’d like to think that this is a start.

Song Jook Heon (송죽헌)

song jook heon

The space and the meal may seem humble compared to more extravagant hanjeongsik restaurants, but the food at Song Jook Heon is like a Korean grandmother’s — simple and absolutely delicious.

True hanjeongsik, or traditional Korean food, is all about space –- literal, physical space.
“With real hanjeongsik, you would wait in an empty room,” says Gang Heon, a noted music and food critic and owner of Wagit, a membership-only restaurant in Itaewon.
“Then they would bring in a table filled with 30 different dishes. Where there was nothing, suddenly, there would be an abundance.”It is difficult to find restaurants that still operate this way.“As a result of Western influence, there has been a shift,” says Gang.
In a concession to Westernization, most hanjeongsik restaurants in Seoul offer food in time-based courses rather than the cornucopia of plates overflowing the table. According to Gang, if you are going to stay in Seoul, you would do well by going to Song Jook Heon, the Seoul location of a restaurant across the street from the secret garden of Changdeok Palace. The original location is in Gwangju in Jeollanamdo, and offers a delicious spread of dishes that include grilled abalone with pan-fried ginkgo berries, duck patties with a hint of ginger, and codfish dumplings with an egg white foam.
They will also grant particular requests, so they will serve you samgyetang or spicy chicken stew if you call ahead.

Reservations are absolutely necessary.
The meal ends, in true Jeollado style, with rice and a variety of jeotgal and jangahjji or salted fish eggs and anchovies. The flavors are pungent, unapologetic and not for first-timers. “It’s hardcore,” says Gang.
The lunch menu starts at ₩25,000 per person; the dinner menu starts at ₩70,000.
37-1 Unni-dong, Jongro-gu, Seoul (서울특별시 종로구 운니동37-1); +82 2 763 4234; Open Monday-Friday, noon-2 p.m., 6:30 p.m.-10:30 p.m.

Yong Su San (용수산)

yong su san

“It’s a restaurant that appeals to a lot of people,” says Gang. And we can see why. It’s easy for bossam to taste good, but not so easy to look this pretty.

if the Jeollado style of royal cuisine is, as Gang says, the “boss” of Korean food, then the food from Gaesung, the former capital during the Koryo dynasty, is its main rival. Where Jeolla food is boldly, almost aggressively, flavored, the food of Gaesong is clean and more subtle. Gaesong style lends itself more easily to Western palates. The restaurant Yong Su San has opened a number of branches over the past three decades, including one in Los Angeles. Gaesong food also has the advantage of being visually stunning, whether it is the gujeolpan — crepes with finely julienned vegetables and proteins separated according to color — or sinseollo, a soup with a bounty of meats, seafood and vegetables served in a heated silver brazier.

Yong Su San has multiple locations.
Lunch starts at ₩38,000. Dinner starts at ₩56,000.
Yong Su San main branch, 118-3 Samcheong-dong, Jongro-gu, Seoul (서울특별시 종로구 삼청동 118-3); +82 2 771 5553; www.yongsusan.co.kr; Open daily, noon-3 p.m., 6 p.m.-10 p.m. 

Eulji Myun Oak (을지면옥)eulji myun oak

Your reflection at the bottom of this bowl shouldn’t be anything other than supremely satisfied.

“Naengmyeon is a distinctly Korean dish,” says Gang. “It’s not just noodles, it’s soul food.”
Gang’s favorite naengmyeon restaurant is a somewhat rundown restaurant that has operated for over 30 years called Eul Ji Myun Ok. “They have maintained a lot of that traditional flavor,” he says. The flavor is not robust and meaty in the direction that many naengmyeon restaurants have taken as of late, but rather clean and refreshing.
Eul Ji Myun Ok has a sister restaurant (actually run by the sister of the original founder) called Pil Dong Myun Ok (필동면옥) around Chungmuro. Which one is better? According to Gang, Eul Ji is better. “It’s a little down-home.”

A bowl of naengmyeon costs ₩9,000
177-1 Yipjung-dong, Jung-gu, Seoul (서울특별시 중구 입정동177-1); +82 2 2266 7052; Open daily, 11 a.m.-9 p.m., closed on the first and third Sunday of every month.

To Sok Chon (토속촌)

tosokchon

Samgyetang’s secret is in the deep, rich broth, which incorporates 30 different types of herbs and grains.

To Sok Chon is famous for being famous. It used to be a favorite of the late president, Noh Muh-hyun. It’s a mainstay in guidebooks to Seoul, as evidenced by its popularity among tourists, and yet, the hype is well-deserved. The restaurant is best known for one thing: samgyetang. The young, spring chicken — stuffed with chestnuts, garlic, dried jujubes, and most importantly, ginseng — is slow-cooked for hours on end. The food is meant to reenergize a flagging spirit, and traditionally, is meant to be eaten on one of the three dog days of summer, the sambok. But once you’ve tasted the broth — at turns nutty, sweet, and soothing — you’re not going to want to wait until next summer to taste it again.

A bowl of samgyetang costs ₩15,000.
85-1 Chaebu-dong, Jongno-gu, Seoul (서울특별시 종로구 체부동85-1); +82 2 737 7444; Open daily, 10 a.m.-10 p.m.

Si Hwa Dam (시화담)

sihwadam

Dishes here have lyrical titles like, “Have you seen the apricot flowers by the River Sun Jin?”

“We run this restaurant like a museum,” says Oh Chung, the owner of the newly opened Si Hwa Dam. “There are things here that you can only see at a museum.”On the entrance floor, there are display cases filled with ancient relics and antiques, including traditional burial accessories from the second and third centuries — clay ducks and roosters, spiritual intermediaries between heaven and earth. These artistic sensibilities take center stage on plates of food that seem too gorgeous to be consumed. The food itself stands meekly against such presentation — two fish balls made of flounder sit on a cascade of pebbles next to the flourish of a budding branch of an apricot tree. “We don’t want one thing to dominate,” says Oh. “But rather harmonize with the rest of the dish.” Indeed, the meal is a parade of handcrafted plates (there are different prix fixe menus according to price), each decorated with flowers that had been picked that day. The food though, fades from memory like a fuzzy dream that has just left your grasp.

There are four course menus available at lunchtime, at ₩100,000, ₩150,0000, ₩250,000 and ₩350,000. At dinnertime the prices start at ₩150,000. 5-5 Itaewon-dong, Yongsan-gu, Seoul (서울특별시 용산구 이태원동5-5); +82 2 798 3311; Open Monday-Saturday, noon-10 p.m. Reservations necessary.

Gae Hwa Oak (개화옥)

gae hwa oak

Gae Hwa Oak’s bossam is steamed over vegetables rather than boiled, to allow the flavor of the pork to shine while taking out any gamy tinge.

Gae Hwa Oak takes the minimalist approach. The space is spare and simple: high cloth-covered chairs and deep, brown wood. The food is comforting and familiar: bossam (pork shoulder), bulgogi (marinated grilled beef), and chadolbagi (thin strips of beef). By keeping their menu simple, they allow the beauty of Korean ingredients to speak for itself, whether it is the abalone from Wando island or raw oysters from Geoje island with a squeeze of a tart lemon sauce.  The pork itself is the famed black pig from Jejudo that has a chewy mouth feel because of the skin. For the beef dishes, the beef comes from a farm in Gang Jin in Jeollanamdo that feeds their cattle barley. The bulgogi uses only the tenderloin. The owner, Sun-hee Kim realized early on that Korean food could be paired with wine. Gae Hwa Oak offers around 80 different wines to pair with their dishes, and the restaurant also allows diners to bring their own bottles to enjoy with the food. “I wanted to break stereotypes that Korean food couldn’t be paired with wine,” says Kim. She says, for instance, that a medium-bodied California merlot compliments the sweet, meatiness of bulgogi very nicely. The bulgogi, bossam and chadolbagi all cost ₩27,000. There is a set menu of five dishes, only available at lunch (11 a.m. to 2 p.m.) for ₩35,000. A course menu for ₩50,000 is available all day.

661-18 Sinsa-dong, Gangnam-gu, Seoul (서울특별시 강남구 신사동 661-18); +82 2 549 1459; www.gaewhaok.com; Open daily, 24 hours

Goraebul (고래불)

goraebul

If you still don’t have a taste for raw seafood, this is the place to acquire it.

The seafood restaurant Goraebul, literally meaning “whale fire,” takes its name from a seaside town in the northern part of Gyeongsang province where they get their seafood. “The Eastern side is where the cold and warm currents meet,” says the general manager, Kim Eui-heon (김의헌), “So the seafood is very plentiful and diverse.” The restaurant might be located around Yeoksam-dong in Gangnam, but receives its seafood fresh from fishermen on the east coast of the peninsula every morning.

Since the ingredients are so fresh, Goraebul often serves raw preparations of its seafood, whale, flatfish, and abalone to come chilled and sliced alongside sauces like the spicy and vinegary chojang or with some doenjang, fermented bean paste. The rest of the menu includes prix fixe courses that display the abundance of the East Sea with rock octopus, clams, and turbot.  Lunchtime prices start at ₩22,000; dinnertime prices start at ₩55,000.

828-53 Yeoksam 1-dong, Gangnam-gu, Seoul (서울특별시 강남구 역삼1동 828-53); +82 2 556 3677; www.koraebul.com; Open daily, 11:30 a.m.-10:30 p.m.

Jung Sik Dang (정식당)

 

jung sik dang

One of Jung Sik Dang’s signature dishes, the sea urchin bibimbap.

In 2009, chef Yim Jung Sik opened a restaurant in Apgujeong called Jung Sik Dang, a play off of his own name and the word for a prix fixe menu. While studying at the Culinary Institute of America, Yim formed a strong bond with some of his classmates with whom he would later open the restaurant.

Jung Sik Dang is one of the first restaurants in Korea to bring molecular gastronomic techniques to Korean cuisine. Riding on that success in Seoul, they have opened a second location in downtown Manhattan in Tribeca.

“We’re trying to think about Korean food from a different point of view,” says Pak Jung-Heon, the head chef of the Seoul restaurant. “We do a creative interpretation.”

The menu changes regularly according to the chef’s whims as well as the seasons. One of their signature dishes though, is a sea urchin bibimbap. They take a spin on a classic dish by using fresh raw sea urchin as the protein and a seaweed puree in place of the traditional spicy red pepper paste, gochujang which creates a salty, umami flavor profile. The dish is finished with a sprinkling of toasted millet that lends the rice a smoky crunch.

Set menus start at ₩40,000 person.

3F, 649-7 Sinsa-dong, Gangnam-gu, Seoul (서울특별시 강남구 신사동649-7 3F); +82 2 517 4654; Open daily, noon-3:30 p.m. (Last call 2 p.m.), 6 p.m.-10 p.m (Last call 8:30 p.m.)

Jinju Jip (진주집)

 

jinju jip

You don’t have to be hungover to enjoy this healthy soup. “The oxtail is healthy because it has a lot of collagen,” says Jun. “It’s easier to digest.”

“This soup can be universally appreciated,” says Jun. “It’s not expensive and you can eat it comfortably.” There is little pretension when it comes to dining after a long hard night of drinking. After all, when you are in need of a hangover cure, nothing will quell an upset stomach quite like a hearty bowl of beef soup.

Jinju Jip, located in a nondescript alley near Namdaemun, is open 24 hours for precisely that reason.

Their specialty is an oxtail soup where the meat has been braised for hours and is so tender that it quivers at the touch of a spoon.

Their oxtail soup is priced at ₩17,000 a bowl.

34-31 Namchang-dong, Jung-gu, Seoul (서울특별시 중구 남창동34-31); +82 2 318 7072; Open daily, 24 hours

Byeokjae Galbi (벽재갈비)

byeokjae galbi

Byeokje Galbi’s hanwoo comes from a farm in Pocheon, Gyeonggi Province, that is owned and maintained by the restaurant itself. That’s the kind of obsessiveness we like to see. And taste.

No list would be complete without a good old fashioned Korean barbecue restaurant. When it comes to meat on a grill, nothing is more important than the quality of the meat, and no one is more obsessive about that than the owners of Byeokjae Galbi.

The meat comes from organically fed Korean cows, also known as hanwoo, which is much costlier than most of the imported beef.

“Korean beef is more similar to Japanese kobe,” says Jun. “People in Seoul like the meat to melt in your mouth.”

Prices start at ₩28,000 per person at lunch and ₩36,000 for dinner, with an additional 20 percent tax.

467 Dogok-dong, Gangnam-gu, Seoul (서울특별시 강남구 도곡동 467-29); +82 2 2058 3535; 벽제갈비.kr (Korean); Open daily, 11:30 a.m.-10 p.m. (Last call at 9:30 p.m.)

Also on CNNGo: Is this Korea’s most beautiful restaurant?